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Creating Videos to Promote Your Short Term Rentals

In this age of internet and social media, if you are not making clever use of digital marketing, you are certainly missing the bus on reaching some potential guests. This is particularly true for a business-focused Short Term Rentals. Obviously, we know the importance of professional pictures.  You must be using beautiful photos of your property to entice potential guests.  But… are you placing videos to promote your vacation rental, too? Videos catch the attention of large numbers of guests and have become very popular in the STR Industry, especially in vacation rentals.  It’s the latest trend!

 

Here are some tips to make the most of these promotional videos.

 

Photos are Good.  Videos are Better.

 

It is almost criminal not to make use of technology when it is available to you for free. By making promotional videos of your vacation rental, you can get two steps ahead of your competitors who are still trying to catch the attention of...

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Investing in Out-of-State Real Estate

Investing in Out-of-State Real Estate

 

Buying real estate rarely goes smoothly, and buying property out-of-state has even more potential challenges. If you are planning on renting property out-of-state, there are similar challenges involved.  However, either are entirely manageable if the potential trouble areas are planned for and addressed.  Many people rent and own property out-of-state, and you can too. 

 

Also, whether you decide to buy a property or rent it, let’s just call it what it is: Controlling the Property.  Whether you rent or own, you are “controlling” the property in order to run a Short-Term Rental Business out of it and you must be able to “control” the use of that property within the eyes of the law.

 

Reasons for Buying Out-of-State Real Estate

 

There are several reasons why you might consider owning or renting a property in another state. Maybe local real estate prices are simply too high...

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Episode 045 – To Nest or Not to Nest: Controlling Your Guests’ Experience

 

 

 

SHOW NOTES & LESSONS

Forums are a Great Place to _____________.

A. Learn from other Hosts.

B. Bitch to and with other Hosts.

C. Learn from Guests' Experiences.

D. All the Above (Hint: This one!)

Nest is a great way to control your units when there's no one in them.

An AC unit works best when it's set no lower than 68 degrees.  Under that and you're asking for trouble because that's when units will start to freeze up, which could potentially harm your unit.

What is the definition of Host?

What is the definition of Guest?

Be a gracious host and allow your Guests to be comfortable.

A locked thermostat screams, "I don't care if you are comfortable!"

Stop the Madness!!

  • No more War and Peace sized Rules
  • No chore lists for Guests (they're not your kids!)
  • No "fixing" the washers and toilets so they use less water (unless they are BUILT that way, ie. Energy Efficient)

You only need a few rules.  Here are mine:

01)  No Smoking

02)  No Pets

03) ...

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Episode 044 – 5 Ways to Stay Ahead When the Competition Gets Tough

 

 

  

SHOW NOTES & LESSONS

5 Ways to Stay Ahead When the Competition Gets Tough

01) Back to Basics

Take a look at your Headline/Title of your Listing.  Does it highlight your best feature?

What about your photos?  Please, tell me you had them taken by a professional.

02) Know Your Competition

Use sites like AirDNA to keep an eye on your competition.  What is their average room rate?  What is their occupancy rate?  Put a spy in their camp!

03) Don't Compete for Last Place!  

You can't win the game of undercutting your competition, so don't even try to go there.  Instead, be better and charge what you're worth.  Use dynamic pricing tools like Wheelhouse to price your units.

04) Make Your Place SHINE!

Use a theme or and anti-theme to make your place stand out among the rest of your competition.  Make certain your place looks amazing!

05) Go Above & Beyond in Service

Make certain that you offer something or do...

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Episode 039 – Theme Your BNB to Add Value

 

 

 

SHOW NOTES & LESSONS

THEMES WE FOUND ON THE INTERNET:

Castles

Tree Houses

Safari

Honeymoon

Ocean

50 Shades of Gray

Rock n Roll/50's Diner/Sock Hop

70's/80's Themed

Roaring 20's/Speak Easy

Wine Cellar

Cruise Ships

Vegas

Farming/Sustainability

Eco-friendly

Futuristic

Space

Soda Parlor

Arcade

Circus

Carnival

Fun House/Magic

THEMES TO EXPAND ON:

Board Games: Candyland, Monopoly, Risk...

Video Games: Mario Bros., Pacman, Fortnite, Minecraft, Zelda...

Theme Parks: Disneyworld, Universal Studios, Six Flags, Sea World...

Western: Cowboys, Horses, Saloons, Westworld...

Books: The Hobbit, Harry Potter, Alice in Wonderland...

Superheroes & Cartoon Heroes: Ninja Turtles, Batman, Ironman, & on & on...

Brands: Oreo, Coke, Pepsi, Starbucks...

Holidays: 4th of July, Christmas, Halloween...

 

WHAT BOOKS, PRODUCTS, SERVICES, OR LINKS WERE MENTIONED...

Please use our Affiliate Links whenever possible and help support the show.  Thank you!

Recommended...

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Cheap Security Upgrades Your Guests Will Love

If you are running a Short-Term Rental Business, your focus is always on providing comfort and safety to your guests, along with any amenities that you can provide.

 

It’s obvious that many guests book vacation rentals based on the price listed.  Others book based on amenities offered.  Location is always critical in the majority of our bookings.  What you may be ignoring or overlooking is the concern of the guests for their safety and security.  Many pay particular attention to the security features of the property as much as their own comfort during their stay. Here are some inexpensive security upgrades that your guests will love and which may help increase your bookings.

 

Replace Ordinary Door Locks with Strong Locks

 

You may not think much of the blocks on the doors of rooms, but your guests get a very safe feeling when they see strong door locks on strong doors that are difficult to break in.  On the other hand, nothing makes...

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What to Look for in a Vacation Rental

vacation rentals Dec 01, 2018

Choosing the right vacation rental is crucial because the quality of your accommodation will really impact your overall experience during your vacation. You can get your money’s worth by comparing your options and doing some research before booking anything.


These simple tips will help you find the right vacation rental for your trip:


1. Research different areas and neighborhoods for your destination. Narrow down your options to safe neighborhoods and to areas that are near main roads or public transit hubs.


2. Once you find a potential rental, check the surrounding area with Google Maps. Look for businesses that could be nuisances (pubs, clubs) and locate the nearest stores, doctors, and hospitals.


3. Make a list of the amenities you would like to find in your vacation rental.  A rental with a fully-equipped kitchen would help you save money on food, but you might also want a rental with a good Wi-Fi signal, parking, air conditioning, and maybe a private pool.

4. Make...

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We've got something AMAZING in store for this year's class!  You won't believe all of the trainings and videos that we've added... plus

We've added interviews with some amazing experts in all areas of our business.  People to help you build and grow what could potentially be the very business that carries you to financial freedom!