In this age of internet and social media, if you are not making clever use of digital marketing, you are certainly missing the bus on reaching some potential guests. This is particularly true for a business-focused Short Term Rentals. Obviously, we know the importance of professional pictures. You must be using beautiful photos of your property to entice potential guests. But… are you placing videos to promote your vacation rental, too? Videos catch the attention of large numbers of guests and have become very popular in the STR Industry, especially in vacation rentals. It’s the latest trend!
Here are some tips to make the most of these promotional videos.
It is almost criminal not to make use of technology when it is available to you for free. By making promotional videos of your vacation rental, you can get two steps ahead of your competitors who are still trying to catch the attention of...
Forums are a Great Place to _____________.
A. Learn from other Hosts.
B. Bitch to and with other Hosts.
C. Learn from Guests' Experiences.
D. All the Above (Hint: This one!)
Nest is a great way to control your units when there's no one in them.
An AC unit works best when it's set no lower than 68 degrees. Under that and you're asking for trouble because that's when units will start to freeze up, which could potentially harm your unit.
What is the definition of Host?
What is the definition of Guest?
Be a gracious host and allow your Guests to be comfortable.
A locked thermostat screams, "I don't care if you are comfortable!"
Stop the Madness!!
01) No Smoking
02) No Pets
01) Back to Basics
Take a look at your Headline/Title of your Listing. Does it highlight your best feature?
What about your photos? Please, tell me you had them taken by a professional.
02) Know Your Competition
Use sites like AirDNA to keep an eye on your competition. What is their average room rate? What is their occupancy rate? Put a spy in their camp!
03) Don't Compete for Last Place!
You can't win the game of undercutting your competition, so don't even try to go there. Instead, be better and charge what you're worth. Use dynamic pricing tools like Wheelhouse to price your units.
04) Make Your Place SHINE!
Use a theme or and anti-theme to make your place stand out among the rest of your competition. Make certain your place looks amazing!
05) Go Above & Beyond in Service
Make certain that you offer something or do...
50 Shades of Gray
Rock n Roll/50's Diner/Sock Hop
Roaring 20's/Speak Easy
Board Games: Candyland, Monopoly, Risk...
Video Games: Mario Bros., Pacman, Fortnite, Minecraft, Zelda...
Theme Parks: Disneyworld, Universal Studios, Six Flags, Sea World...
Western: Cowboys, Horses, Saloons, Westworld...
Books: The Hobbit, Harry Potter, Alice in Wonderland...
Superheroes & Cartoon Heroes: Ninja Turtles, Batman, Ironman, & on & on...
Brands: Oreo, Coke, Pepsi, Starbucks...
Holidays: 4th of July, Christmas, Halloween...
WHAT BOOKS, PRODUCTS, SERVICES, OR LINKS WERE MENTIONED...
01) Emergency Contact Card (Contact Information Sent by Email, Text, and Posted Clearly)
02) Fire Extinguisher (Right by the Stove)
03) First Aid Kit
04) Smoke Detector
05) Carbon Monoxide Detector
06) Super-Fast Wifi (Password Sent by Email, Text, and Posted Clearly)
07) Comfortable Mattress (Consumer Reports #2 Rated is only about $500-$700)
08) Smart Television (Plus Cable, if High End)
09) Bluetooth Speakers
10) Charging Stations
11) Smart Locks for Easy Entry (For You as much as Guests)
12) Climate Control Directions (Keep Your Guests Comfy)
13) Coffee, Coffee Maker, Filters, and Cream/Sugar
14) Hair Dryer
15) Iron and Ironing Board
16) Washer and Dryer (a MUST for Long Stays or Active Locations)
17) House Rules, Contact Information, Check-in, and Check-out Times Clearly Posted
18) High-Quality WHITE Sheets and Towels
19) Spare Sets of Sheets and Towels
Here is the book Michelle referenced in today's podcast. Note, these are Affiliate Links.
[00:01] Over the last two centuries, nearly 90 percent of the world's millionaires have created their wealth through real estate. Here to tell you how you can ride this wave with less risk and less capital while creating greater income, is your host, best selling author and speaker, Michelle Russell.
[00:21] Hi, this is Michelle, the master of money mindset and we're here with the short term rental revenue podcast and in today's podcast we're going to talk about how to handle a bad review. Yes, you knew it was coming, the bad review, and this is ladies and gentlemen, no matter what business you're in, you can have 100 five-star reviews and there's going to be somebody you cannot make happy and you're going to get a bad review. I'm sorry. It's just going to happen. Wherever people can leave reviews, there is that one person that has to leave a bad review and sometimes bad reviews are...
Audible is offering a free audiobook download with a free 30-day trial to give you the opportunity to check out their service. To download your free audiobook today, go to audibletrial.com/STRRevenue or just click on the image above. Audible is a proud sponsor of the Short Term Rental Revenue Podcast.
We've got something AMAZING in store for this year's class! You won't believe all of the trainings and videos that we've added... plus
We've added interviews with some amazing experts in all areas of our business. People to help you build and grow what could potentially be the very business that carries you to financial freedom!