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Creating Videos to Promote Your Short Term Rentals

In this age of internet and social media, if you are not making clever use of digital marketing, you are certainly missing the bus on reaching some potential guests. This is particularly true for a business-focused Short Term Rentals. Obviously, we know the importance of professional pictures.  You must be using beautiful photos of your property to entice potential guests.  But… are you placing videos to promote your vacation rental, too? Videos catch the attention of large numbers of guests and have become very popular in the STR Industry, especially in vacation rentals.  It’s the latest trend!

 

Here are some tips to make the most of these promotional videos.

 

Photos are Good.  Videos are Better.

 

It is almost criminal not to make use of technology when it is available to you for free. By making promotional videos of your vacation rental, you can get two steps ahead of your competitors who are still trying to catch the attention of...

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How to Deal with Bookings Cancellations

When you are running vacation rental business, your aim is to get maximum bookings for maximum profit.  Whether you focus on a high nightly rate or on high occupancy, you want a good return on your investment.  If you start to experience cancellation problems or lower booking frequency, it can be a blow to your business.  Cancellations are even tougher because not only do you lose out on the income you would have made but, depending on the timing, it may be more difficult to refill that spot.  You may now find that bookings have slowed down considerably during that time frame.  Ouch. Here are some tips to anticipate and prevent these types of booking cancellations.

 

Look at Your Cancellation Policy

 

Is it too easy for guests to book a reservation and then cancel their reservation with just a few clicks later on?  If yes, then you need to make changes to your Cancellation Policy.  We have ours set to “Strict” for a good...

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Episode 018 - How to Get Your Listing Viewed on Airbnb…We Think (Part 2)

 

 

[00:01] Over the last two centuries, nearly 90 percent of the world's millionaires have created their wealth through real estate. Here to tell you how you can ride this wave with less risk and less capital while creating greater income is your host, best selling author and Speaker, Michelle Russell.


[00:21] Hi, this is Michelle Russell, the master of money mindset and you are listening to the short term rental revenue podcast and in today's episode we are on part two of how to get your listing viewed on Airbnb. We think, and this is part two because I went a little long with part one, I decided to put them out at the same time, but you're really gonna like this. There's a lot of good information in here. You need to listen to the entire thing because you know me, I ramble on. I mean I do have an outline that I go through, but I'm like, oh, look at the pretty butterfly sometimes, but all of what I'm saying is irrelevant. Not a lot of it. All of it is, but the thing is, you...

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Episode 017 - How to Get Your Listing Viewed on Airbnb…We Think (Part 1)

 

 

 

[00:01] Over the last two centuries, nearly 90 percent of the world's millionaires have created their wealth through real estate. Here to tell you how you can ride this wave with less risk and less capital while creating greater income is your host, best selling author and Speaker, Michelle Russell.

[00:22] Hi, it's Michelle, the Master of Money Mindset and this is the short term rental revenue podcast. And in today's episode we're going to talk about how to get your listing viewed on Airbnb. We think, yeah, we think because we don't know. This is one of those things. People like facebook algorithms and Airbnb's algorithms, we don't know. It's a super secret, you know, it's like the the, the nine spices in the Kentucky fried chicken recipe. We don't get to know exactly how they do their algorithms in order to get your listings to show up first when a property is being searched for, but we think we've got a lot of clues. The clues are left by them and left by others....

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