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Episode 072 - Why You Must Know Your Marketing & Who You Serve

 

 

 

SHOW NOTES & LESSONS

What are some things that you can do in order to amp up your marketing and build your revenue in a hot market?

01-02) Check the basics, like your photos.  Are they professionally done and is the best one your thumbnail?  Does your headline boast your best feature?  Does it grab your attention and hold it?

03) Floorplans - you can get one on the cheap at fiverr.com and place it in your listings.

04) You want to snap a pic of a Google map and the minutes from your place to the hottest destination near you.  "We're 4 minutes to the university" highlights your location wonderfully!

05) Uh, speaking of location and any other information inside your listing - BE HONEST!  Don't highlight a location where you are NOT or boast amenities that you don't have.  You will only create angry guests that way!

06-07) Hire an interior designer and cover your place with art.  Art on the walls is a must.  Bare walls...

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How to Market Your Property on Other Platforms and on Your Own

You cannot relax after listing your property on Airbnb, thinking bookings will happen automatically. Times have changed dramatically and today Airbnb hosts must work hard to earn large numbers of bookings from their guests. There is fierce competition among Airbnb hosts to catch the attention of tourists coming to their cities.  They would do anything to win over their competitors.  In such a scenario, it becomes important to market your property on various platforms including your own.

 

Beautiful Photographs Can Do Wonders

Photographs play a huge role in catching the attention of tourists coming over to your city. Stunning photographs of the interiors and exteriors of the property allow tourists to visualize them living inside during their trip to your property's destination. These photos should be able to weave a story around your property, enticing tourists to book.

 

Make Use of Reviews Left Behind by Your Guests

People are curious to know about the...

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What Are Some Other Hosting Platforms (Besides Airbnb)?

When it comes to short term vacation rentals, there may be only one name that comes to your mind and that is Airbnb. There can be no doubt that Airbnb is an excellent hosting platform but it was not the first and many believe it is not the best.  It is, however, one of the largest and most used platforms out there, being used by millions of owners around the world to get bookings for their properties.  However, there are many other hosting platforms that are equally as good if you decide you want to compare or even list your property on more than one platform to get optimal bookings.  

 

(Listed in alphabetical order, you can click on the links.)

Booking.com

This is a wonderful option for owners who can list their properties for free on this platform. The company charges a booking fee per booking only. This company is believed to book hotel rooms for its customers at unbelievable rates. But it also books homes and apartments for travelers moving across the globe....

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