How to Market Your Property on Other Platforms and on Your Own
You cannot relax after listing your property on Airbnb, thinking bookings will happen automatically. Times have changed dramatically and today Airbnb hosts must work hard to earn large numbers of bookings from their guests. There is fierce competition among Airbnb hosts to catch the attention of tourists coming to their cities. They would do anything to win over their competitors. In such a scenario, it becomes important to market your property on various platforms including your own.
Beautiful Photographs Can Do Wonders
Photographs play a huge role in catching the attention of tourists coming over to your city. Stunning photographs of the interiors and exteriors of the property allow tourists to visualize them living inside during their trip to your property's destination. These photos should be able to weave a story around your property, enticing tourists to book.
Make Use of Reviews Left Behind by Your Guests
People are curious to know about the...
Episode 067 - Interview with Napa Valley Chris (Young) on His $6k Airbnb Settlement - Part 3
SHOW NOTES & LESSONS
Part One of our interview with Napa Valley Chris, Christopher Young.
Links to his Facebook Page:
https://www.facebook.com/Napa-Valley-Chris-2271342579571610/
Links to the interview ABC News did with Chris:
Links to the story of this robbery:
Episode 066 - Interview with Napa Valley Chris (Young) on His $6k Airbnb Settlement - Part 2
SHOW NOTES & LESSONS
Part Two of our interview with Napa Valley Chris, Christopher Young.
Links to his Facebook Page:
https://www.facebook.com/Napa-Valley-Chris-2271342579571610/
Links to the interview ABC News did with Chris:
Links to the story of this robbery:
Episode 065 - Interview with Napa Valley Chris (Young) on His $6k Airbnb Settlement - Part One
SHOW NOTES & LESSONS
Part One of our interview with Napa Valley Chris, Christopher Young.
Links to his Facebook Page:
https://www.facebook.com/Napa-Valley-Chris-2271342579571610/
Links to the story of this robbery:
WHAT BOOKS, PRODUCTS, SERVICES, OR LINKS WERE MENTIONED...
Please use our Affiliate Links whenever possible and help support the show. Thank you!
...
Episode 064 - Seven Things You Can Do to Prevent Parties in Your Short Term Rental
SHOW NOTES & LESSONS
Here are Seven Things you can do to prevent parties in your Short Term Rental:
- In your listing and in your House Rules, make it very clear that NO PARTIES ARE ALLOWED EVER. Be so clear as to add that those who break the rules will be responsible for any damages, all repairs, all fines, and fees, including but not limited to all legal fees by you and the owner to recover costs, lawsuits, fines, and fees you incurred.
- Use tools like Noise Aware: a noise detector that measures the sound in decibels without infringing on a guests’ privacy. When the level rises above your set amount, you will be notified by text and email. You should then notify guests by message THROUGH PLATFORM and by a quick phone call right away. Document everything.
- Party Squasher (please use our affiliate link below) can be purchased on Amazon for the same price as on their website. This device allows you to monitor the number of devices...
Episode 046 - Why You Shouldn't Treat Your Short Term Rental Like a Long Term Rental
SHOW NOTES & LESSONS
COMPARE INCOMES FROM A SHORT TERM RENTAL TO A LONG TERM RENTAL
2 Bed/1 Bath
Long Term Rental
1 Year Lease
$1200 month
2 Bed/1 Bath
Short Term Rental
Daily Rate
$87 per night
82% occupancy
$2140.20 month
2 Bed/1 Bath
Short Term Rental
Airbnb's Weekly
10% Discount
$609 for 7 days
-$60.90 discount
$548.10 per week
rent out 3 times
$1644.30 per month
A Loss of $495.90 mo
or $5950.80 per year
2 Bed/1 Bath
Short Term Rental
Airbnb's Monthly
28% Discount
$2610 for 30 days
-$730.80 discount
$1879.20 per mo
100% occupancy for
$1879.20 per month
A Loss of $261.00 mo
or $3132 per year
Use Vacancy Instead
Short Term Rental
Our Monthly
18% Discount
$2610 for 30 days
-$469.80 discount
$2140.20 per mo
Same as your original Single Day!
WHERE DO I FIND MY PER DAY RATE AND OCCUPANCY RATE?
If you've been a host more than a year, use last year's numbers.
If you haven't been a host for a year yet, then use...
Episode 044 – 5 Ways to Stay Ahead When the Competition Gets Tough
SHOW NOTES & LESSONS
5 Ways to Stay Ahead When the Competition Gets Tough
01) Back to Basics
Take a look at your Headline/Title of your Listing. Does it highlight your best feature?
What about your photos? Please, tell me you had them taken by a professional.
02) Know Your Competition
Use sites like AirDNA to keep an eye on your competition. What is their average room rate? What is their occupancy rate? Put a spy in their camp!
03) Don't Compete for Last Place!
You can't win the game of undercutting your competition, so don't even try to go there. Instead, be better and charge what you're worth. Use dynamic pricing tools like Wheelhouse to price your units.
04) Make Your Place SHINE!
Use a theme or and anti-theme to make your place stand out among the rest of your competition. Make certain your place looks amazing!
05) Go Above & Beyond in Service
Make certain that you offer something or do...
Episode 039 – Theme Your BNB to Add Value
SHOW NOTES & LESSONS
THEMES WE FOUND ON THE INTERNET:
Castles
Tree Houses
Safari
Honeymoon
Ocean
50 Shades of Gray
Rock n Roll/50's Diner/Sock Hop
70's/80's Themed
Roaring 20's/Speak Easy
Wine Cellar
Cruise Ships
Vegas
Farming/Sustainability
Eco-friendly
Futuristic
Space
Soda Parlor
Arcade
Circus
Carnival
Fun House/Magic
THEMES TO EXPAND ON:
Board Games: Candyland, Monopoly, Risk...
Video Games: Mario Bros., Pacman, Fortnite, Minecraft, Zelda...
Theme Parks: Disneyworld, Universal Studios, Six Flags, Sea World...
Western: Cowboys, Horses, Saloons, Westworld...
Books: The Hobbit, Harry Potter, Alice in Wonderland...
Superheroes & Cartoon Heroes: Ninja Turtles, Batman, Ironman, & on & on...
Brands: Oreo, Coke, Pepsi, Starbucks...
Holidays: 4th of July, Christmas, Halloween...
WHAT BOOKS, PRODUCTS, SERVICES, OR LINKS WERE MENTIONED...
Please use our Affiliate Links whenever possible and help support the show. Thank you!
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