You cannot relax after listing your property on Airbnb, thinking bookings will happen automatically. Times have changed dramatically and today Airbnb hosts must work hard to earn large numbers of bookings from their guests. There is fierce competition among Airbnb hosts to catch the attention of tourists coming to their cities. They would do anything to win over their competitors. In such a scenario, it becomes important to market your property on various platforms including your own.
Photographs play a huge role in catching the attention of tourists coming over to your city. Stunning photographs of the interiors and exteriors of the property allow tourists to visualize them living inside during their trip to your property's destination. These photos should be able to weave a story around your property, enticing tourists to book.
People are curious to know about the experience of others who have spent time in your property. This user-generated content can be in the form of reviews of your previous clients and it should be positive to compel tourists and guests of all types to book your property on Airbnb and any other platforms you are using.
There can be nothing more powerful than your own website when it comes to branding tools. Most customers love to visit the website of the property after looking at its AirBnB listing. This is a godsend opportunity for you to impress the visitor with the highlights of your property. The design and features of the website should be such that it projects the personality of your property and gives a warm and welcoming feel to your visitors.
No BNB business worth its weight in salt can ignore social media if it wants to create a unique identity for the guests. If Instagram is perfect to post mesmerizing photos of your property and guests enjoying their stay, there is also Facebook and Twitter to tell interesting stories about the property and your business. You can also use social media to interact with and to answer the queries of your potential guests.
Almost every tourist conducts searches for relevant keywords on Google before booking a BNB property in a city. Utilize Google Ad words to get clicks on your business by choosing your keywords wisely.
© The Prosperity Process, LLC
for Short Term Rental Revenue
When you subscribe to our Newsletter, we appreciate the honor. Yeah, we know you can cancel anytime but you're still trusting us to add value to your business and we take that to heart!
Not only does Michelle do weekly podcasts but she and her team write informative articles each month. You may know that Michelle does weekly Q&As and Accountability Calls with her members. But now, she's been allowing some of her trainings and check-in's to spill over into her Insiders.
Beginning in August, she's doing a Monthly "10 in 10 at 10" for her subscribers only. So, you'll be able to check in with Michelle and ask her questions or get some advice LIVE.
Plus, she's doing a Spotlight Member and Hotseats to help you grow your business learning from people just like you with families just like yours. Be around people who can assist you in building and growing what could potentially be the very business that carries you to financial freedom!
Become an Insider Now!